Lesley Seebold and Rod Freedman Change Focus Media was established in Balmain, Sydney in 1997 by partners Lesley Seebold and Rod Freedman. We are experienced professionals who have worked in film and television for many years. Change Focus Media’s clients come from the spectrum of government, corporate, community and private sectors. Our documentaries win prizes and screen in film festivals all over the world. Our corporate productions are designed to satisfy our clients and engage their audiences.